Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. This combination of activities is referred cost accounting for dummies pdf free download as pipeline marketing.
A lead is usually allotted to an individual to follow up on. The opportunity then has to undergo multiple sales stages before the deal is won. A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.
In direct contrast to sales leads marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs. With growth of social networking websites, social media is used by organizations and individuals to generate leads or gain business opportunities.